2017我国体育产业白皮书:新生代,新周期

更多 2017-11-08 17:52 阅读:4674 / 回复:0 楼主fckvip

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未来八年,中国体育市场将全面进入竞技商业双创新的“新增长周期”。和以往不同的是,在政策激励的大背景下,新周期的增长动力将更为多元化,整个产业的边界会有较大拓展。以竞技体育、全民健身、泛体育文创为核心的产业三级火箭,与电竞体育这一生力军,都将有变革式发展更新。为整个产业提供服务的体育媒介、体育经纪、体育用户消费升级三驾马车,将在未来为产业提供全新的增长动力和模式创新。

企鹅智酷联合腾讯体育,横向对比国内外体育发展状况,对2018~2025期间中国体育产业做了前瞻性的判断,权威发布2017中国体育产业白皮书。

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